Budget follows form fills, not pipeline
The ad platform counts a form fill as a win, whether sales calls it real pipeline or junk. So budget follows form fills, and nobody can show what the spend did for pipeline.
For B2B search ads
The AI agent that follows your search ads from click to deal.
Iris combines your ad accounts, on-site behaviour and CRM into one 360° view. That lets it judge every campaign by the pipeline it creates, catch budget leaking to searches that never buy, and explain why results changed. It watches your account every day and tells you what needs you, before you ask.
Join the waitlist
For B2B teams spending €5,000/month or more on search ads.
What the ad platform seesWhat Iris sees
Lead A and lead B
Searchcontract management software for SMEs
ClickAd clicked · €6.40 per click
Form fillDemo request · 1 conversion
The ad platform’s view ends here.
Lead A
Lead B
Website5 pages · 2 min 40 s on pricing
Website1 page · 40 s on site
CRM and sales noteQualified: “Runs 300 contracts in Excel. Demo booked.”
CRM and sales noteDisqualified: “Student writing a thesis. Not a buyer.”
OutcomeQualified leadOpportunity in the pipeline
OutcomeJunkClosed: no fit
Works with
Google Ads
Microsoft Advertising
Google Analytics
HubSpot
Salesforce
The problem
Your ad platform can’t tell a buyer from junk.
44%of clients who left an agency said it didn’t understand their business.
Setup, Marketing Relationship Survey, 2025
Advice that doesn’t know your business
Most advice on your account is given without knowing your business: what you sell and what a good lead looks like. So it pushes the account toward whatever is easy to count.
Finding out why results dropped takes weeks
Leads drop or cost per lead jumps. The answer sits across your ad accounts, analytics, CRM and website, plus changes nobody wrote down. By the time you find it, the budget’s spent.
How it works
connects your ads, website and CRM into one 360° data layer.
Sales notes included, Iris follows every click to what the lead became.
Shows which searches bring business value
Every campaign, keyword and search term is judged by qualified leads and cost per qualified lead. So you see which searches bring buyers, and budget can follow them.
Gains in-depth understanding of your business
At onboarding, Iris learns what you sell, who you sell to, your targets and your history. It remembers every change, and pushes back with data when a change looks wrong.
Root-causes in minutes
When results move, Iris checks the ads, the website, the CRM and the change log together, and tells you what changed, where, and which leads it hit. In minutes.
Speaks up before you ask
Iris watches your campaigns every day and messages you in Slack when something needs you: spend leaking, qualified leads dropping, a change that didn’t work.
Importing CRM stages tells the ad platform which leads were good. It doesn’t tell you why, which searches, which pages or what changed.
Join the waitlistIris in Slack
Ask anything. Or let tell you.
Ask in chat or Slack. Iris answers from your ads, website and CRM at once, and speaks up first when something needs you.
You stay in command
can change your ad account. But never does without your OK.
Block “thesis” and “jobs” in all search campaigns
- Proposed by you or Iris
- Approved by you
- Applied by Iris
- Checked in the account
- Logged with the reason
- It changes your ad account only when you tell it to.
- Switch changes off and Iris stays read-only.
- Every change is logged, so you can trace what it did later.
- Scripts compute every number. Same question, same answer.
Who it’s for
Built for the person who runs your search ads.
Iris grew from an agent already running a real B2B company’s search ads. It’s built for in-house marketers who run search ads at a B2B company of 5 to 50 people, and for freelancers who run them for B2B clients.
What you need
- €5,000 or more a month on Google or Microsoft search ads
- Google Analytics on your website
- Any CRM. Without one, Iris works with less to go on.
Our team connects everything and sets Iris up with you in a short onboarding.
Pricing
Three plans, and no surprise bills.
Starter
€790 a month
Made forOne account with regular use
Join the waitlistGrowth
€1,490 a month
Made forDaily use and deeper analysis
Join the waitlistScale
€2,490 a month
Made forLarge accounts, or several client accounts
Join the waitlistEvery plan includes a monthly AI usage allowance. Bigger plans include more, and top-ups are there if you need them.
You get a warning at 80% of your allowance, and watching and alerts keep running even when it’s used up.
One-off onboarding: €2,500. Our team connects your accounts and sets Iris up with you.
Joining the waitlist is free and commits you to nothing.
Questions
Common questions
Which CRMs does Iris work with?
Any CRM. Our team connects it during onboarding.
What if we don’t use a CRM?
Iris still works on your ad and website data. It’s less powerful, because it can’t see what happened to each lead after the form.
Does Iris change my ad account on its own?
No. It changes the account only when you tell it to, then checks the change went through and logs it. You can switch changes off and use Iris read-only.
We already import offline conversions. Why Iris?
Keep importing them, because it helps the platform’s bidding. Iris answers what bidding can’t tell you: which searches bring qualified leads, what those visitors did on your site, and why results moved.
How is this different from the ad platform’s suggestions?
Those suggestions work from your ad account. Iris adds your website and your CRM, and it learns your business at onboarding, so its advice is judged by qualified leads.
What access does Iris need, and where does our data go?
Iris reads your ad accounts, Google Analytics and CRM through each platform’s own permission screen, and you can withdraw that access at any time. It only writes to an ad account if you switch changes on. We confirm where your data is stored during onboarding.
I’m a freelancer with several clients. Does it work for me?
Yes. Iris is built for freelancers who run search ads for B2B clients as well as for in-house teams. Several client accounts usually fit the Scale plan.
What happens after I join?
You’re on the list, and you get a confirmation email. We’ll get in touch before Iris opens to new teams. There’s no launch date yet.
Waitlist
Join the waitlist
Tell us how you run search ads today. It takes about a minute, and we read every answer.
You’re on the list.
Thanks. A confirmation email is on its way. We’ll get in touch before Iris opens to new teams. There’s no launch date yet.